Strategies For The Tourism Industry Of Spain Tourism Essay

Strategies For The Tourism Industry Of Spain Tourism Essay Tourism is of strategic importance to country as an export commodity to generate foreign currency earnings and a potential generator of taxes for local authorities. Government investment and development of tourism infrastructure benefits all sectors of tourism industry, foreign and domestic tourists, as well as the local in habitants in a tourism destination area. (Jamal, T. and Robinson, M., 2009) Well conceived development of a critical mass of attractions by the combined efforts of private and public interest directly benefits to all the industry sectors involved in the tourism system, which improves the attractiveness and competitiveness of the destination. For a country to have a successful tourism it is highly essential to maintain the sustainability of its tourist destination. Tourist destination is a place that a traveller chooses to visit for a stay of at least a night in order to experience some feature or characteristic of a place perceived as a satisfying leisure time experience. (Jamal, T. and Robinson, M., 2009) Destinations are regarded as a popular aspect of tourism as they encourage visitors by delivering valuable experience through various locations, resources and service. On the contrary they even attract disasters caused by natural hazards or by human activities. Disaster is stated as a serious disruption of the functioning of a community or a society causing widespread human, material, economic or environmental losses which exceed the ability of the affected community or society to cope using its own resources. (Ritchie, Brent W., 2009) Natural disasters is the result of caprices of nature which includes earthquakes, floods, volcanic eruptions, etc where as manmade disasters are a cause of terrorism, war or industrial action. After comparing these disasters it can observed that, both have immediate threat, danger and the potential for ongoing disruption but manmade disasters to some extent can be preventable and controllable. (McDonald, R., 2003) This paper will illustrate the effects of Man-made disasters resembling Terrorist attacks and Hotel collapse in Spain, including the marketing strategies that could be adopted to mitigate these disasters for retention of tourism in the destination (Word Count 2) Spain is the package holiday capital of Europe and second most popular tourist destination globally, for specialising and maintaining the countrys image of sun, sand and sangria. In terms of tourism Spain has gained marvellous victory being one of the worlds top five destinations which offers over a million bed spaces in serviced accommodation sector .As per latest research Spain is the second European country after France which holds a market share of 11.4% in terms of international arrivals (UNWTO, 2010). Being famous for its summer holidays, it attracts most of the tourists from countries such as United Kingdom, France, Germany and Scandinavia. (Spain Travel Guide, 2011) The Spanish economy has generated one and a half million jobs supported by tourism, contributing to one-third of the countrys export earnings and which accounts for 12 percent of GDP. However this achievement has been earned at the cost of society and the environment. The result of this has led to massive expansion through development of apartments and holiday villas as well hotels near the coastline. (Boniface Brian, G. and Cooper, C., 2005). Similarly by gaining popularity, the destination has created huge traffic jams and has the highest amount of cars as compared to Europe. (TV Choice, 2000) But the major disaster to be considered in Spain is of Majorca which faced Series of Bomb Explosion that occurred in 2009 by Euskadi Ta Askatasuna (ETA) terrorist organisation (BBC News,2009) and the hotel collapse in 2008(Expatica, 2008) which created severe havoc in the region by affecting the life of the tourists. The blast had affected the itinerary of thousands of visitors as most of the flights were either turned back or diverted for safety. The Spanish economy is highly reliable on tourist for its source of income and tourism trade; but this attack has frightened the localities and has challenge the travellers and tourists security beliefs, enabling them to give a second thought of whether to fly back to the destination. On the Contrary, the incident of hotel collapse which occurred due to negligence of the construction has taken lives of many construction workers. After all these disasters occurred the first priority of the Spanish government was to cut down further repetition of the crises for which the government had implemented certain Counter Terrorism Strategies. The government started providing appropriate training to local police and actors in the civil society for identifying signs of terrorism in the vicinity, by ensuring efficient collaboration between the relevant bodies and front line staff and developing regular contact with local communities. A software named as Check the Web (CTW) was introduced to monitor regular activities of the militant Islamic websites of Europe to avoid future threats. Various information systems such as Schengen Information System and the Visa Information Systems were developed for protection of citizens and infrastructure by ensuring an area of freedom, security and justice. The Spanish Presidency adopted an Action Plan to combat Cyber Crime foreseeing the short-, mid- and long-term threats on European network and information security. (Council Of The European Union, 2010) After the car bombings that occurred in 2009 in Majorca the government took additional securities in all the modes of transport including passenger and air cargo for prioritising the safety of the tourist. For reducing the terrorism threat it is very essential that public and private sector work hand in hand, for data exchange and information sharing relating to Passenger Name Records, processing and transfer of Financial Messaging Data and the information distributed within the local area. The concept Marketing Strategy refers to an organisational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationship in ways that benefit the organisation and its stakeholders. (Ferrell, O.C. and Hartline Michael, D., 2008). The problems faced by Spain in terms of tourism requires a market led response for which certain marketing strategies if adopted by the Spanish government, can facilitate in times of considerable unease and market turbulence to maintain its tourism. Firstly the Spanish government has encouraged the Australian tourists visiting Madrid in 2011 for World Youth Day to register at their website, in order to take advantage of insurance facilities and accommodation benefits along with preventing cautions and monitor developments. (Smart Traveller, 2011) Being the initial country outside Italy to promote this event for the second time it can facilitate better promotions by offering discounts on attraction, restaurants and theatres. The event being conducted on a wider scale in the capital state, it essential that the government should form an alliance with the Airlines, hoteliers, wholesale tour operators and other sources for effective marketing management. (Beirman, D. 2003) This event will last for a week (Catholic Pilgrim Office, 2011) which if managed properly, can generate income for the country from sources such as additional usage of public transport in that period, expenditure by visitors in tourism and leisure area. Being an island in the Mediterranean it is essential that Spain develops new holiday styles to reduce seasonality, encourage higher spending visitors and to spread tourism more evenly throughout the country. Madrid being the political and financial capital of Spain serves as the principal transportation hub including centre of technological education, training and development and as a cultural and business centre. Additionally the city is renowned for conducting venues in recent years for international conferences and being the headquarters of World Tourism Organisation (WTO). (Perret, S. and Bijaoui, P., 2006) In order to promote the destination Spain and its most recognised football club Real Madrid have signed a pioneer agreement. This agreement will promote and enhance the tourism brands of the destination globally using its slogan Visit Spain, Visit Madrid. However the capital city has effectively developed its public- private collaboration through the citys marketing agency Promocion Madrid and has pioneered its network of strategic alliances with various tourist destinations, including New York, Sao Paulo, Buenos Aires, Mexico and Tokyo. (Andaluz, 2011) These international alliances will foster the culture and attractions of the destination to the rest of the world. Thus Sports Tourism signifies a great platform for the Region of Madrid to encourage international travellers. This strategy of intensive marketing will feature temporary discounts or incentives as tactics that can be applied to recover losses incurred by the destination due to disasters occurred earlier. Similarly establishment and maintenance of effective media coverage and public relations will play a major role in driving the tourist back to the destination. Furthermore, the Madrid region is given the opportunity to host the 2018 Ryder Cup. This will create an excellent platform for encouraging Golf tourism at a global level which in return will generate a high business volume for the region due to vast arrival of spectators. In order to maintain sustainability in the Sports Tourism the Government of Spain has signed a Treaty with sports bodies such as Spanish Royal Football Federation and Real Madrid in order to boost the brand image of the destination in international countries. (The Guardian, 2010). Secondly, Spanish National Tourist Organisations (NTO) has started various promotional campaigns such as Passion for Life and Spain Marks, for promoting the brand image of Spain. The campaign highlights the appeal of the Spanish Lifestyles and the cultural heritage, emphasising on the different regions. (Boniface Brian, G. and Cooper, C., 2005) Spain Marks describes the various attractions and activities available to tourists in different parts of the country, additionally positioning the destination in terms of lifestyles and attractions. Turespaà ±a, the Spanish National Tourism Authority reveals that buying patterns in major markets are changing and leisure visitors are becoming more independent, preferring self tailored holidays to packaged tours. The changes are fuelled by low cost and changing preferences of activities. Today the Spanish major islands provide low fare services and independent beaches/islands are growing. Spain Marks is intended to show the countrys flexibility to adapt to this changing market. Hence both its branding and marketing strategy are intended to respond to these trends. (Lennon John, J.et al, 2006) Such promotional campaign will reduce the barrier of threat created by terrorism in the minds of tourists visiting Spain due to the following criteria. It will help to maintain its reputation of the topmost tourist destination within the target markets. Generate more revenue to the countrys tourism business as a direct result of the campaign activity by retaining and increasing the number of domestic and international tourists visiting the destination. Similarly the campaign will assist in identifying the key consumer insights for domestic and major European markets. Finally it will even improve the relationships with non tourists sectors. All the above criteria state that the capital is open for business through assortment of events to provide the countrys tastes and fashions. (Ladkin, A. et al., 2007) However Spain can even encourage the third age tourism where Spanish senior citizens can reside in resort hotels at reduced rates outside the peak season (Boniface Brian, G. and Cooper, C., 2005) Lastly for designing the hotels, the Spanish government can adopt a value chain strategy from coordinating and programming of architecture, towards site security design and risk assessment by maintaining a sustainable collaboration between public and private sector in order to increase local contribution. (Luman Ronald, J., 2011) The Spanish hotel market can promote itself by being more focus towards leisure oriented than commercially oriented. This can be possible by encouraging the local commercial market and increasing the number of high spending European weekend break visitors. In order to make this strategy successful the local government will have to incur high spending on its infrastructure investments and beaches. As the hotel sector becomes more internationally reputed it will be an attractive target for international investors, developers, banks and operators to expand their representation in the destination. Additionally, development of boutique hotels and extended stay products will generate revenue for the economy. (Perret, S. and Bijaoui, P., 2006) Eventually more approaches towards conferences, golf tourism, winter sports facility and activity holidays will increase the brand value of the destination. After analysing and implementing the concerned marketing strategies, we will now glance at the pros and cons of these strategies. Firstly, Madrid being the capital has become the major hub of various events and thus acts as a brand ambassador for the destination. Various short, mid and long term marketing strategies for promoting tourism, has been implemented in the respect to Sports, conferences, public welfares and attractions. This generates a huge income for the economy and promotes the brand image of the country. But after applying such strategy, the threat it will attract is the unpredictable terrorist attacks which create a sense of fear in the environment and in the mind of tourists. Similarly there are chances that huge involvement of media in such events might work in favour or against the situation in case of sudden calamity. As Spain is highly bound to face terrorist attacks in future, it needs to take precautions over expansion of its promotional campaigns which unite all the international tourists together at a specific location. The fear of such disaster reduces the profit margin of the economy finally leading to a decline in the expected annual budget. Secondly, the next strategy of promoting various campaigns such as Spain Marks have been quite effective in promoting the countrys brand image as similar strategies have been proved effective in promoting London where Total London Month (TLM) and Total London Tour (TLT) was structured in encouraging the Londoners for using tourism facilities by offering discounts on attraction, restaurant and theatres.( Ladkin, A. et al., 2007)The only side effect of this is that where on one side it generates more revenue for the country on the side it increases traffic jams and pollutes the environment due to increasing arrivals of tourists. Finally the rapid development of hotels on the island attracts the involvement of international companies to invest in the destination which imports more international currency and builds a strong economy. However this will affect the environment as it reduces the land for plantation, affecting the ozone layer. After analysing the above strategies, the best approaches that will work in favour of Spain is of the high interest shown in the field of sports, conferences, public welfares, unexplored attractions along with promotion of various campaigns. This is essential as the current trend demands experiences, fulfilment and rejuvenation rather than promotion of destinations and commodities.If these targets are implemented successfully then Spain stands an excellent chance of being the top most tourist destination in future. To make a final conclusion for this paper it is recommended that the various stakeholders engaged in the tourism sector, need to maintain effective collaboration between public and private organisation as tourism being their basic economic activity and consider additional prevention measures against the problems created from the external environment. Similarly there is a need to reinvent various strategies for attracting tourist due to the changing revolution. Hence there is a need to practice and remember the saying Prevention is better than cure.

Preserve Toothbrushes Essay

Strategic planning is an important aspect for any business or corporation. Without it, an organization has no way to achieve a stated goal. They have no way to march towards their vision. In the case of Eric Hudson, an entrepreneur with a vision, he successfully created a business with a goal in mind and implemented a strategic plan to make it happen. Every small business startup has to have some edge in order to compete; otherwise they will be forced out by larger, pre-existing competitors. For Preserve, this meant identifying and filling a niche in an industry largely consisting of multinational conglomerates. For Eric Hudson, this meant thinking critically, having a plan, and implementing it in order to carry out his vision. Preserve found its niche in environmentally friendly toothbrushes. Preserve created an environmentally friendly toothbrush manufactured from recycled plastic. Further enhancing the product was a unique 45 degree angled head designed by Hudson’s father, an industrial engineer. At the time, the â€Å"green† movement was largely a niche in itself. While not a first-mover, others were already in the â€Å"green† products industry; Preserve had a modified approach of the second-mover strategy. It did not create the â€Å"green† industry, but it did create a new product. It was often a small market for â€Å"green† products, and the products that existed were often less effective and of poor quality. However, for Eric Hudson, he made it his vision to provide an environmentally friendly product without sacrificing quality or performance. Initially, Preserve’s toothbrush was marketed through grassroots movements and sampling. However, it was at one of the sampling events, that an employee from Stonyfield Yogurt, an organic yogurt company, approached Preserve and relayed the information that they consistently had leftover plastic from producing yogurt containers. With this bit of information, Preserve had a new strategic alliance that provided them with the raw materials to produce its product, and Stonyfield had the ability to promote tself as an environmentally friendly corporation as a result of its efforts. Preserve is a small, niche brand, and like most other small niche brands, their marketing budget pales in comparison to its larger competitors. In Preserve’s case, they focus on generating publicity to promote and advertise their brand. The best advertisement is free advertisement, and Preserve tends to generate a lot of magazine articles and television appearances. This in turn generates word of m outh testimonials, the most effective form of advertising. Businesses in general should continually strive to enhance their business model and update their strategic plan. A SWOT analysis is a useful tool for examining a business and how it is meeting its basic mission. By comparing the firm’s strengths and weaknesses with external opportunities and threats, a SWOT analysis provides managers with a view of the organization’s internal and external environments. In turn, this analysis can be used to determine if the firm is meeting expectations or if it is on track to meet expectations. Preserve’s director of marketing, C. A. Webb, admits that she doesn’t actually perform SWOT analysis’s, but certainly uses that form of thinking consistently when implementing new products, distribution channels, designs, or other decisions. In fact, it was this style of thinking that led to Preserve to focus its effort on packaging its unknown product in order to appeal to a more sophisticated market and consumer. It was crucial to target a specific audience because retailers could not devote large amounts of shelf space to a small brand such as Preserve. So Preserve made it their mission to go up against their large competitors in the only way possible—out marketing them. Business strategy and strategic plans are crucial for any business, small, medium, or large. Preserve certainly provides an excellent example of the necessity of a strategic plan and how following one can lead to success, provided the organization has the necessary strengths and environment as can be determined by a SWOT analysis. Preserve’s success can certainly be attributed to a successful business plan, as well as careful planning. Both are important lessons to be taken away from Preserve’s market presence.

Unanswered Issues With Argumentative Essay Uncovered

Unanswered Issues With Argumentative Essay Uncovered For instance, you may be writing an essay arguing that individuals should drink less coffee. Especially, it's important that we understand and regulate using social networking by young children. Teenagers between the time of 15 and 20 years cause most teenage automobile accidents. Delivery It is an absolute necessity to hold the interest of the people for whom you're writing from beginning to finish! As an example, ecotourism advantages essay writing is among the exact common assignments to the students. Understanding how to both structure and compose a high excellent essay of an argumentative format is just one of the helpful skills. Additionally, you can opt to incorporate a visual presentation (PowerPoint and so on), based on your topic and the conference. All excellent presentations have a very clear purpose, and an argumentative presentation is going to have clear argumentative intent. The Bizarre Secret of Argume ntative Essay In addition to helping communicate, visuals also make your essay more enjoyable to read for the man marking it and should they enjoy reading it, the odds are you will get far better marks! You've got to sum up what you've said in the rest of the part of the essay. The persuasive essay is about changing a person's mind. Argumentative Essay Help! In the modern technological world, plenty of people, both young and old, have embraced the usage of social media like Facebook, Twitter, Tumbler and My Space among others so as to connect with one another. You compose a report, post it to your website, then send it out into the world through internet article directories so other people are able to read it and find you. You ought to pick the subject of your essay by paying attention to the sort of reader and your major targets. A researchable topic is one where the writer can discover a wide variety of credible and current sources. What to Expect From Argumentative Essay ? Think of how you would begin an essay. When you compose the essay, you have to choose 1 side to concentrate on. So that you do not will need to further elaborate any portion of the essay. It's unreasonable to compose essays about nothing. The Argumentative Essay Chronicles If you've got to compose a longer or more elaborate essay, it may help to outline either side of the argument before you begin writing. An excellent thesis statement will market your position and needs to be the last sentence of the introductory paragraph. A thesis is the principal argument of your essay. A debatable topic is one which has differing viewpoints. What Argumentative Essay Is - and What it Is Not You're able to form a notion in your head about the subject of the essay and the places that you want to research about. Such mistakes can highly decrease the likelihood of your essay becoming the very best. Looking back, you'll never rue your choice. Keep searching until you locate a topic th at truly stimulates you intellectually. The Number One Question You Must Ask for Argumentative Essay You see, the conventions of English essays are somewhat more formulaic than you may think and, in a lot of ways, it can be as easy as counting to five. If this is the case, you are certainly not alone. You do not have to compose a huge essay that has thousands of words, but instead, attempt to locate your aims and make fantastic points. In case the essay demands using somebody else's words quote them as citations to prevent plagiarism. Add ideas for examples you wish to put in your essay. The majority of us don't know more about the myths, and so, you might include it in your essay for ecotourism. Whenever your teacher has assigned the ecotourism essay, you haven't any choice to avoid it. Quite simply, it's a controversial matter. The perfect words to convey the proper time, almost always the proper effects. If you get a fantastic topic for your essay, consider using a lo t of evidence of your opinion, and it'll make the general effect far better. You, since the composition author, should offer every point in a brief separate paragraph that's typically supported by solid evidence. From that point, you just start typing your essay right into the plan itself. However you attempt to decrease the amount writing you must do to help your essay, you will need to master the method for your assignment. While an essay is a sizable project, there are several steps a student can take which will help break down the task into manageable pieces. The Benefit A persuasive essay offers you the advantage of digging through a problem. If your essay is describing a process, including how to make a huge chocolate cake, make sure your paragraphs fall in the right order. Thus, it's a critical matter and should be considered effectively. It might be possible to argue for or against one part of the law. Hint The body part of the essay includes all the information re quired to support the thesis. It may also be factual they have dangers and a lot of women and men you shouldn't go through the items created by point of view. Thus, in an assortment of ways, you have an opportunity of creating your essays engaging. In addition, a teacher which makes a positive phone call home for a student now has currency he or she is able to use if they may need to earn a telephone call home to go over a transgression. Up in Arms About Argumentative Essay? When digging via your subject, you must start looking into opposing views. An argumentative essay presents either side of a problem. Either side of the argument needs to be explained with a good amount of detail and the strongest points of the position that you're siding against should be stated for contrast. One of the most vital elements of an argument essay is to ponder and present either side of the problem and undertake a comprehensive evaluation of each. Getting the Best Argumentative Essay Ess ays are the best method to present one's opinion about any particular topic. It's possible to believe that it is quite simple to compose an essay on the typical topics. No matter the mission of the essay, make certain that you're interested in your topic. HOW TO DRAFT YOUR THESIS STATEMENT In order to compose a sound thesis, it's first essential to think about the topic for a question. Contract your focus and pick an awesome topic based on the sort of essay and drive so that you may make a top notch essay. The absolute most prosperous essay will concentrate on a really narrow and specific topic or question.

Hill Is The Most Critical Of All - 1123 Words

Of the majority of the standards of Think and Grow Rich!, the rule of Desire is probably the most critical of all. Hence, Hill has set it at the earliest reference point of his book.To comprehend what Hill implies by Desire, it is vital to overlook all meanings of thoughtful envisioning that the word may hold. Slope s Desire is not about wishing, as wishes might work out as expected, as a rule by the activity of some outside operator. It s about needing. Just when a man or lady genuinely needs something does he or she act towards achieving what is needed. Where wishing is frequently vague and hesitant, needing is very much characterized and focuses on a strategy. While needing something is completely created and working for you subliminally at painfully inconvenient times of the day, you have Desire. Guarantee that your needs get to be Desire, Hill proposes setting aside some opportunity to build up an unmistakable and succinct articulation of that Desire. It is vital, he contends, to be particular. On the off chance that the Desire is to have cash, the measure of cash must be indicated or Desire transforms into wish. Slope additionally felt that it is critical to set up when the objective is to be accomplished and what administration or positive attitude be rendered thusly for the accomplishing of the objective. This ought to all meet up in an activity plan, which will be returned to frequently to engrave the Desire in the brain. The peruser knowledgeable in selfShow MoreRelatedSouthwestern University (a) Case Analysis952 Words   |  4 Pages After the 6 months of SWU administrators’ study, Dr. Joel Wisner, president of SWU, had reached a decision to expand the capacity at its on-campus stadium. The contractor, Hill Construction (Bob Hill) was given a 270 days deadline for the project. There will be a contract penalty of $10,000 per day for running late. 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